Dr. Hala Al-Saeed, Minister of Planning and Economic Development, said that the "Development Initiative" was launched last September in coordination and fruitful cooperation with the Ministry of State for Information and a number of other ministries, pointing out that the preparation for launching a specialized training program for media cadres and bodies in coordination with the United Nations Development Program. This was during the speech of Dr. Hala Al-Saeed at the ceremony of handing over the prizes of the "Development Initiative" competition at the headquarters of the Ministry of State for Information, delivered on her behalf by Dr. Mona Essam, Head of the Sustainable Development Unit at the Ministry of Planning and Economic Development. The celebration was attended by Mr. Osama Heikal, Minister of State for Information, Dr. Yasmine Fouad, Minister of Environment, Dr. Ashraf Sobhi, Minister of Youth and Sports, and Mr. Mohamed Al-Atribi, COB of Banque Misr. Al-Saeed pointed out that the importance of the "development initiative" lies in raising awareness of what sustainable development means to the Egyptian citizen and how it affects the style and quality of his life and be effective in implementing its programs, placing strong emphasis on creating a societal dialogue about sustainable development and Egypt's vision 2030, and how to involve society as a whole in achieving them, through educating and training the Egyptian media on the importance of development Sustainable media while encouraging adequate media coverage of the state’s achievements in all its institutions in this field, in a way that stimulates raising Egypt's ranking in the relevant international indicators. Al-Saeed pointed out during her speech that the Egyptian state launched the "Sustainable Development Strategy: Egypt Vision 2030" in February 2016 so that its various economic, social and environmental dimensions cope with the national version of the national goals for sustainable development. She stresses the state's keenness to ensure that the preparation, formulation and implementation of this vision through a comprehensive community partnership. In addition to the government, it includes the private sector, civil society and all development partners.